The Union Square Holiday Market is one of New York City’s most beloved winter attractions, offering an enchanting holiday shopping experience. Set in the heart of Manhattan’s Union Square Park, the market features hundreds of vendors selling unique gifts, seasonal treats, and festive holiday items. With its charming atmosphere, artisanal products, and holiday cheer, it’s a must-visit for both locals and tourists alike.
Here’s your ultimate guide to navigating and enjoying the Union Square Holiday Market.
Overview of the Union Square Holiday Market
- Location: Union Square Park, bordered by 14th Street, Broadway, and Park Avenue South.
- Dates: Typically opens in mid-November and runs through Christmas Eve (dates may vary slightly each year).
- Hours:
- Monday to Friday: 11 AM – 8 PM
- Saturday: 10 AM – 8 PM
- Sunday: 11 AM – 7 PM
- Closed on Thanksgiving Day.
- Admission: Free.
What to Expect at the Union Square Holiday Market
The Atmosphere
The Union Square Holiday Market is an outdoor European-style holiday market that transforms Union Square Park into a festive hub filled with red-and-white striped booths, twinkling lights, and the aroma of seasonal treats. The market is known for its cozy, magical atmosphere, with carolers, festive music, and shoppers bustling through the stalls.
Artisanal Vendors
The market is home to more than 150 vendors offering a wide range of unique, handcrafted goods. Many of the vendors are local artisans, making this a great place to find one-of-a-kind items and support small businesses.
- What to find:
- Handmade Jewelry: Unique, handcrafted pieces from local designers.
- Clothing & Accessories: Winter wear like scarves, hats, gloves, as well as hand-knit sweaters and fashion accessories.
- Home Decor: Handcrafted candles, ornaments, ceramics, and holiday decorations.
- Art & Photography: Beautiful prints, photography, and art pieces by local artists.
- Toys & Games: Eco-friendly toys, puzzles, and games for children, many crafted by hand.
- Specialty Foods: Gourmet food items such as artisanal chocolates, jams, teas, spices, and sauces.
Food and Drink at the Market
In addition to shopping, the Union Square Holiday Market offers plenty of options to indulge in seasonal treats and warm beverages. Many vendors sell ready-to-eat food, perfect for keeping warm while exploring the market.
Holiday Treats to Try:
- Hot Chocolate: One of the most popular treats at the market, available in classic and gourmet varieties, including spiced or peppermint hot chocolate.
- Mulled Wine & Cider: Warm up with spiced mulled wine or hot apple cider, served by several vendors.
- Gourmet Doughnuts & Pretzels: Freshly baked doughnuts and soft pretzels are a must-try for a quick snack on the go.
- Artisan Baked Goods: Enjoy holiday cookies, brownies, pies, and cakes, often prepared with festive flavors like gingerbread or peppermint.
- International Street Food: You’ll find a variety of global food options, from German bratwurst to Belgian waffles and Venezuelan arepas.
Special Features
Warming Stations
On cold winter days, you can take a break at one of the market’s warming stations, where you can relax and warm up in between shopping and snacking.
Kids’ Activities
The market is family-friendly and often includes activities for children, such as holiday crafts and interactive art installations. These activities help keep younger visitors entertained while parents browse.
Live Entertainment
Throughout the season, the market hosts live performances such as carolers, musicians, and other holiday-themed entertainment, adding to the festive spirit.
Citi Concierge & Information Booth
If you need assistance, the Citi Concierge booth located within the market offers information about vendors, special deals, and services like free gift-wrapping for purchases made at the market.
What to Buy: Unique Gifts at the Market
The Union Square Holiday Market is known for its wide selection of high-quality, artisanal goods, making it a top spot for holiday gift shopping. Here are some popular categories of gifts you can find:
Handcrafted Jewelry
Many vendors offer handcrafted, unique pieces, from minimalist designs to bold statement jewelry. You’ll find everything from handmade silver rings to beaded bracelets and delicate necklaces.
Artisanal Candles and Soaps
Luxury candles and handmade soaps, often scented with festive fragrances like pine, cinnamon, and vanilla, are available in beautiful packaging—perfect for gifting.
Home Goods and Decor
Look for handmade ornaments, artisanal ceramics, woven baskets, and other unique home decor items that make great gifts or festive additions to your own home.
Fashion and Accessories
You’ll find a variety of winter accessories, including hand-knit scarves, gloves, and hats. Other popular items include leather bags, wool wraps, and vintage-inspired jewelry.
Gourmet Food Gifts
If you’re shopping for a foodie, the market has plenty to offer. Specialty jams, artisanal chocolates, locally roasted coffee, and infused olive oils are just some of the gourmet gift options available.
Tips for Visiting the Union Square Holiday Market
Go Early or on Weekdays
The market can get quite crowded, especially on weekends and in the days leading up to Christmas. To avoid the crowds, try visiting during weekday mornings or early afternoons.
Dress Warmly
Since the market is outdoors, make sure to bundle up. Layers, hats, scarves, and gloves are essential for enjoying your shopping experience in the chilly New York winter.
Bring Cash or Credit Cards
Most vendors accept credit cards, but having cash on hand can be useful for smaller purchases or if you encounter vendors who are cash-only. An ATM is located nearby if needed.
Map Out Your Visit
If there are specific vendors you want to visit, check the Union Square Holiday Market website ahead of time to map out where they are located, as the market can be a bit overwhelming with so many stalls.
Stay Nearby for Dinner
Union Square is surrounded by great restaurants. After exploring the market, you can head to one of the many dining options nearby, such as Union Square Cafe, Max Brenner, or the City Bakery for a full meal or dessert.
Getting There
Subway:
- The Union Square subway station is serviced by multiple lines, making it easily accessible:
- 4, 5, 6 (Green Line) for uptown/downtown service.
- L (Gray Line) for cross-town service.
- N, Q, R, W (Yellow Line) for cross-Manhattan travel.
Bus:
- The M1, M2, M3, and M14 bus lines stop near Union Square.
Parking:
- While it’s best to use public transportation, parking garages are available in the area if you are driving. However, spots may be limited and expensive, especially during the busy holiday season.
Other Attractions Near Union Square
While you’re visiting the Union Square Holiday Market, consider exploring the surrounding neighborhood. Union Square is a vibrant area with lots to offer:
- Union Square Greenmarket: Open on Mondays, Wednesdays, Fridays, and Saturdays, the Greenmarket is a year-round farmers market featuring local produce, baked goods, and seasonal items.
- Strand Bookstore: Just a short walk from the market, this iconic bookstore is a must-visit for book lovers, offering “18 miles of books.”
- Irving Plaza: If you’re looking for some live music, Irving Plaza is a historic concert venue just a few blocks away from Union Square.
Conclusion
The Union Square Holiday Market is a quintessential New York City holiday experience, offering a delightful mix of unique gifts, artisanal foods, and festive ambiance. Whether you’re looking for the perfect present, indulging in seasonal treats, or simply soaking up the holiday spirit, the market has something for everyone. With its central location, diverse vendors, and charming atmosphere, it’s a must-visit destination during the holiday season.
Photos: https://www.unionsquarenyc.org/
